Food is inextricably linked to the Vietnamese culture, both materially and culturally and the cuisine of central Vietnam is often complex and luxurious in taste, texture and appearance. From the 7th-century to 10th-century Hoi An was at the center of the Cham empire’s spice trading route. Later, from the 15th-century to 19th-century, it became a trading port for the Chinese, Portuguese, Japanese, Indian and Dutch with many of these traders settling here.

With such multicultural influences and access to food and ingredients from around the world, a unique food and social culture developed - however for one reason or another today most visitors to Hoi An remain unaware its rich culinary offerings.

With this in mind, in 2011 we established a food tour experience unlike any other which includes:

• Pick-up and return transfers from local Hoi An hotels
• Tasting more than 40 different foods and beverages
• Full commentary with English speaking guides/hosts
• Staff trained to Certificate Standard in Tourism COVID-19 Hygiene Practices
• Face masks & hand sanitizer
• Guided walking tour of markets, food producers and vendors
• Tour guide wireless speaker/headphone system
• Unlimited complimentary bottled water
• Private purpose-built air-conditioned tasting room
• Printed list of all foods on the tour
• Detailed map of Hoi An
• Many, many great photo opportunities
• Commission-free restaurant & shopping recommendations and tips

Our Vision

Create such a memorable experience that guests choose to return time and time again and also encourage others to experience our tour for themselves

Our Mission

To bring local food to life by combining tastings with our signature skill in storytelling. .